How video training can help your story to come alive

One of the joys of our work at Magic Lantern Media is being able to help charities and voluntary organisations shout out about the great work they do in the community.


We have many years of practical experience producing videos for websites and social media in the charity sector alongside regular press stories and public relations and we know the added value and sheer impact that a simple, well-planned video can bring.

We’ve worked with organisations across the spectrum from large national charities that lobby parliament and run multi-million-pound research projects to small family groups using their shared experience to raise funds and awareness about a medical condition that has affected their loved ones.

Which is why we love to train people to shoot and edit video on a smartphone – empowering them to create compelling videos telling a simple and effective story that can help them to get their message across to a broader section of the public than ever before.

One of the joys of our work at Magic Lantern Media is being able to help charities and voluntary organisations shout out about the great work they do in the community.


We have many years of practical experience producing videos for websites and social media in the charity sector alongside regular press stories and public relations and we know the added value and sheer impact that a simple, well-planned video can bring.

We’ve worked with organisations across the spectrum from large national charities that lobby parliament and run multi-million-pound research projects to small family groups using their shared experience to raise funds and awareness about a medical condition that has affected their loved ones.

Which is why we love to train people to shoot and edit video on a smartphone – empowering them to create compelling videos telling a simple and effective story that can help them to get their message across to a broader section of the public than ever before.

We recently worked with the British Lung Foundation to deliver two 1.5-day training workshops to their press and public affairs teams based in London and Cardiff.

It was a privilege to work with such dedicated and passionate professionals, who showed such enthusiasm for spreading their charity’s message about looking after our lungs and cleaning up the air that we all breathe.

Our course teaches people how to use their smartphone camera apps to shoot vivid and compelling footage, how to frame and light their pictures and how to ensure they get crisp and clear audio.

We then show attendees how to pull their footage together with effective editing, using music, graphics and subtitles.

The joy of a bespoke 1.5-day course is that it leaves plenty of time for practical experience and we can spend time working with everyone individually to build up the skills and knowledge they need to be able to tell the stories that matter to them.

As the courses progressed it was great to see the confidence and expertise of our BLF trainees building as they learned what worked – and what didn’t – and began to plan how they could use their new-found skills to make a real difference to future publicity campaigns.

The British Lung Foundation has a passion for shaping policy and spreading its health message – and based upon the first videos we’ve seen from our BLF training groups, you can expect to hear far more from them in the future.

We’ll be giving them free advice and support now the course has finished, to ensure that their time has not wasted been and they can use their new skills to full advantage.

Running an effective and practical training course can be hard work, but thanks to the enthusiasm of the groups we worked with we returned from London and Cardiff feeling reinvigorated – as though we’d just enjoyed a couple of mini breaks – and you can’t ask for more from your job than that!

0 0
Feed